Rebel With A Cause is a fictional visual identity for Earth day 2023, to be used across printed material and apparel. This identity takes direct inspiration from Greta Thunberg’s speech held at the Declaration of Rebellion, London, 31 October 2018.

So, we can no longer save the world by playing by the rules. Because the rules have to be changed. Everything needs to change. And it has to start today. So, everyone out there, it is now time for civil disobedience. It is time to rebel.